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Bad Ads

Ok, so we needed some marketing levity.  This is an actual sign up at a busy intersection (note: the phone number is blurred to protect the identity of the “remodeler”).

This is what this type of advertising says about this “business”:

  • Most likely unlicensed, uninsured, uncertified
  • Doesn’t care about quality for himself, why would he provide quality materials for your job
  • At the point where he’s working out of the back of his truck if this is the level of his advertising and will probably disappear with your deposit
Let’s check the offer:
  • $9999 includes up to…  (What happens to the price after that?)
  • 13 Wood Cabinets (plywood?)
  • 40 S/F Granite top (so is that a 8×5′ slab)
  • Sink and Faucet (the ones he pulled out from an old job?)
  • Free Estimate – now there’s the only positive message

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Tricky Offer

 

 

 

 

 

 

 

 

 

Don’t Insult Your Customer’s Intelligence. You will lose them at “hello”.
Most adults can add: $250 towards $1250 credit = $1000.
(Already tricky, what will happen when they do the job?)

Also, how much will you be paying for the minimum windows and doors? Are they marked up $1000? True value is not represented in this ad and the average reader knows it. Wasted advertising dollars.

So as I find really scary, tricky, or just plain bad marketing and advertising I will post. You are welcome to add to the collection but please obscure the identity of the culprit (free link to your website!). 

And, advertise well out there, folks. You never know who will notice.

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