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wine labels design
The Winery at Bull Run
Civil War-themed Winery built in the scenic countrside of Centreville, VA needed a set of 9 different wine labels for their offerings of fine, Virginia wines. The winery itself is an elegant 1800's architecture "Tasting Barn" with some original parts of the building intact. Beautiful grounds are adjacent to the Manassas Battlefield. The 21-acre site has Blue Ridge Mountain views from the wine-tasting porch. To the left of their entranceway is Stone Bridge which was the focus of their label illustration and logo. For interest, a Civil War"ghost" rider on horseback was added as an element.
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garden center website
Potomac Garden Center
Garden Center needed a website that clearly explains their products and services - with lots of graphics and extensive menus. Potomac Garden Center has 2 locations and a state-of-the-art greenhouse that is showcased. New arrivals and specials are easy to find now to attract visitors. Keeping a seasonal theme is important for them so there are images throughout the site that will change accordingly. A blog gives seasonal tips and announces changes in product also. An Online Store is coming soon to further enhance the visitor's experience.
Extensive Gift Shop and Community Landscaping now have more visuals and information for the visitor. Previous website could not be found in search - We expect big gains in the next few months. Note: 12 months later their traffic is up 97.87%.
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website makeover
Metropolitan Bath & Tile.
The Most-Recommended, Full-Service Bathroom Remodeling Company
Bathroom remodeling website needed a makeover. As they are the #1 residential bathroom remodeler in the United States we wanted to wow them. We implemented a bathroom design gallery to share ideas and provide a portfolio of quality bathroom remodeling. A blog was added to add news, content about their products and trends. Expanded the showroom information and team pages highlighting their family-style experienced staff and makes it easy for visitors to contact them. Video page has actual testimonials from customers.2012 compared to 2008. Visits are up 71.18% • Unique Visitors is up 60.28% • Pageviews up 296.14%.
Pages Visited up 131.42% • Contact Leads generated through website up 78.41%
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website content management system
Educational Insect, Disease and Tree & Shrub Damage index for visitors of Maryland Tree and Shrub Care website.
Wood Acres Tree Specialists is all about Proactive Service. They are experienced, caring arborists who want to share their passion for trees and plants with the public. Robinson Advertising gave the website a facelift with dozens more graphics to make the site more colorful and friendlier for the visitor.
Tree and Shrub Care index was added that includes a content management system to add local damaging insects, diseases, and ambiotic damage to indexes. These are turned on and off to create a Plant Health Report that educates the public during the spring, summer, fall months. A blog was added to share timely tree and shrub news. Pages visited is up 87%+.
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postcard mailing
Potomac Garden Center's State-of-the-Art Greenhouse Introduction promo postcard mailing
Incredible new greenhouse, but how do you get the word out to the right customers? Direct Mail.
Targeting their radius neighborhoods they greatly increased the season's local traffic over the previous year by offering a great trackable discount and showing exciting exterior and interior shots of the beautiful new Urbana, MD location's greenhouse. Postcard sported the same branded look as other advertising done that season.
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print campaign
Cabinet Sale - Got a Look? Got a Big Message to pump up business? Spread the good word through targeted newspaper advertising and direct mail.
A Kitchen Showroom got more mileage out of a sale with different size ads for print and a 11x6" full color postcard.
- Full page ad in Washington Post Local Living in their target county to get the campaign rolling
- 3 sizes of smaller ads to stretch out the reach (& budget) during the month
- Targeted postcard mailing to showroom area zips.
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