Website Optimization and Management Services

SEO. There are trillions of web pages available on the web. Your website gets found when it is indexed by the search engines. After search engines "crawl" your pages they will have a better understanding of what your site is about and how it should be ranked in the organic listings (the main part of the search page). How well you are ranked is where Search Engine Optimization (SEO) comes in. Websites in competitive fields need SEO. If you can search for your top keywords in Google and you are nowhere to be found you need this service.

Everyone wants to be #1 in Google for their keywords. No one can promise that. Robinson Advertising can promise you that you will get more qualified visitors to your site. We use our own proprietary methods and internet tools to get you as high as possible for your budget. Search Engine Optimization takes time-sometimes months for work to show-, but unlike Pay Per Click it builds on itself and is an investment.

With on-page optimization we achieve good rankings for our websites by adding rich, unique content. We also tweak your website every month to make sure your meta-tag information is syncing with your relevant keyword research. We also do off-page optimization with articles and link building, blogging, and coordination with your social networking accounts.

We research your competitors, your industry, and vendors to help you stay on top. Algorithms change. We advise you on what your website needs. It's up to you to feed us information about your business needs and news but we'll take care of the rest.

Website Management. After you've updated your website with us you may find you don't have the time or desire to keep it in optimum shape. Search engines love fresh content and will index your site more frequently and rank you higher for a website that is well-maintained and problem-free.

Robinson Advertising will also manage your website as part of the optimization package. We'll keep your website up and running.We will update any applications that have newer versions (like blogs), check to make sure you don't have broken links, outdated url's, stolen content. We'll troubleshoot problems with hosting, backup your files, make minor revisions you may need, update and submit your sitemap and alert search engines of new pages, and keep your site secure.

Here's a list of popular search engine optimizations tools

Google Keyword Tool:

https://adwords.google.com/select/KeywordToolExternal

Option: Click on Advanced Options and Filters and pick the country you wish to check for keyword traffic data

 

Google Webmaster Tools

http://www.google.com/webmasters/tools/

Google Webmaster Tools provides detailed reporting about your pages' visibility on Google. Start by verifying your site with one piece of code on your homepage (only) and information like keywords, links and other helpful data will start coming in.

 

Google Analytics

http://www.google.com/analytics/

Sign up for free web analytics and track your website's performance at the search engines. All you need to do is add a piece of custom code to each of your sites' pages.

Clients: You receive this report monthly. If you wish to be added as a user: send your gmail address and have access anytime.